North Node works with the data related to your business and competitors. Data Analysis is more than collecting data. After collecting data, North Node analyzes why the data looks as it does and can use hard information to actively work toward a common goal that can move the company in a positive direction. After finding common patterns and aggregating them with tools to better analyze, North Node asks follow-up questions in order to better understand more than one question at hand. From there, summarizing and hard-data predictions can occur for better results of the company and its services.