CRM stands for Customer Relationship Management. North Node creates a custom CRM that works best for your company or organization in order to better and further communicate with customers and track sales leads. Creating a custom CRM for your customers allows for the chance to better maintain usability and storage for them and your company. This helps streamline administration work and files to a centralized system. Users can log in and access information, sales leads, schedules, and anything else your company needs in order to function best.