North Node gathers information about external business products, services, and competitor markets in order to better understand your company or organization's needs and goals. This consists of not only collecting public or open data but understanding and defining it in order to improve the workplace or goals of your company. Analyzing this data allows for challenge anticipation and creating effective change to keep up in the industry. North Node takes care of the work of researching competitors, tracking stock market performance, quarterly performances, IPOs, revenue distribution, and more. Understanding and analyzing the research is what keeps your business or organization on top for the future.